Clean & Press is a healthy juice bar and eatery located in Newcastle Upon Tyne. My proposed concept draws inspiration from high-end fashion retailers and restaurants to appeal to an aspirational, health-conscious market. I created a logo with clean, curved edges to reflect the shapes and forms of the fresh produce used in the juices. Black and white compliments the vibrancy and variety of colours in the juices, with the flexibility to add colour in the future. As a small detail, I designed the ampersand within the logo by literally 'pressing' together the letters c and p to form the desired shape.

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