Project Title
F1 Manager 2023
Project Synopsis
The second iteration of F1 Manager required a brand refresh to demonstrate the title’s new features and promote the new racing season.
Project Client
Frontier Developments, Formula 1
Project Contribution
Brand Identity, Logo Design, Brand Guidelines, Key Art, Print Design, Social Graphics, Store Assets, Event Space Design
The project had a particularly tight turnaround so we capitalised on making small changes with big impact, most notably moving away from the dark colour scheme of 2022 and adopting a blueprint-inspired, grid-based branding system.
We partnered with Automobilist to produce a high quality, limited edition poster to celebrate the release of F1 Manager 2023.
We supported numerous events around the world, including branding banner stands at Silverstone and designing an event booth that travelled the globe.
