Project Title
F1 Manager 2023
Project Synopsis
The second iteration of F1 Manager required a brand refresh to demonstrate the title’s new features and promote the new racing season.
Project Client
Frontier Developments, Formula 1
Project Contribution
Brand Identity, Logo Design, Brand Guidelines, Key Art, Print Design, Social Graphics, Store Assets, Event Space Design
The project had a particularly tight turnaround so we capitalised on making small changes with big impact, most notably moving away from the dark colour scheme of 2022 and adopting a blueprint-inspired, grid-based branding system.
We partnered with Automobilist to produce a high quality, limited edition poster to celebrate the release of F1 Manager 2023.
We supported a variety of global events, including designing branded banner stands for Silverstone and creating an event booth that toured internationally.
