Lead Brand Artist & Direction - James Clark

Ubisoft Gaming School is a global initiative that gives young people (14-17) the opportunity to create their own video game over the course of 5 days with the support of Ubisoft’s exceptional developers.
I was tasked with developing the UGS brand to be appealing to the target demographic as well as versatile and consistent with Ubisoft’s visual architecture, so it could be utilised by any of their 40+ studios with ease. As part of this, I produced logos, a custom icon set, brand guidelines, merchandise, printed banners, templates and awards. The branding was well received and has set a precedence for future Ubisoft initiatives.  

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