Project Title
F1 Manager 2022
Project Synopsis
Produce a champion brand identity to appear alongside Formula 1’s existing portfolio for Frontier’s first venture into sport management.
Project Client
Frontier Developments, Formula 1
Project Contribution
Brand Identity, Logo Design, Brand Guidelines, Announce Key Art, Social Graphics, Store Assets, Event Space Graphics, Print Design, Merchandise
The logo had to not only resonate deeply with F1 fans but also seamlessly integrate within the established F1 brand architecture. Drawing inspiration from the dynamic world of racing and cutting-edge technology, I crafted custom lettering that aligned with the sharp, 45-degree angles of the F1 logo. This established a strong sense of synergy, ensuring the logo feels both timeless and forward-looking, while maintaining its visual impact across multiple yearly iterations.
We explored the concept of designing a distinctive ‘M’ to serve as a short-form logo. Inspired by the angular bends and corners of racetracks, I crafted the character to seamlessly align with the F1 logo, ensuring a cohesive and dynamic visual connection.
As part of the large suite of assets I was tasked to create for the brand, I was given the fantastic opportunity to design graphics for an event booth which was set up at F1 races in the 22 season around the world.
