Project Title
The Great War: Western Front
Project Synopsis
Develop the brand identity for a fresh, authentic strategy game set in WW1 where the player takes on the dual role of Theatre and Field Commander for either the Allies or the Central Powers.
Project Client
Frontier Developments, Petroglyph Games
Project Contribution
Brand Identity, Brand Guidelines, Logo Design, Store Assets, Social Graphics, Print Design, Merchandise
During brand development, I worked with the Imperial War Museum digging through a wealth of WW1 paraphernalia to develop visuals that reference historically authentic sources with a bold, fresh approach.
We had to convey the brand from a neutral perspective without favouring a side of the war. After much research, we developed a neutral brand icon comprised of three basic WW1 symbols, a sword, a baton and a star, all commonly relating to the commanding role the player assumes in-game.
One exciting task was to design a physical gatefold Vinyl record for the game’s soundtrack. I capitalised on our sleek minimalistic branding in combination with retro layouts and font pairings for a cool, sophisticated finish.
For Key Art and marketing artwork we developed a stylistic, painted approach to further sell the game’s historical authenticity.
