Project Title
The Great War: Western Front
Project Synopsis
Develop the brand identity for a fresh, authentic strategy game set in WW1 where the player takes on the dual role of Theatre and Field Commander for either the Allies or the Central Powers.
Project Client
Frontier Developments, Petroglyph Games
Project Contribution
Brand Identity, Brand Guidelines, Logo Design, Store Assets, Social Graphics, Print Design, Merchandise
I collaborated closely with the Imperial War Museum, immersing myself in a rich archive of WW1 artefacts. This research allowed me to craft visuals that honour historically authentic sources while infusing them with a bold, contemporary edge, creating a unique balance between reverence and modernity.
The challenge was to develop a brand that maintained a neutral stance, avoiding any bias towards one side of the war. After extensive research, we crafted a distinctive brand icon composed of three fundamental WW1 symbols: a sword, a baton, and a star. Each symbol, deeply rooted in military tradition, represents the commanding role the player assumes in-game, reinforcing the strategic leadership at the heart of the experience.
One of the most exciting aspects of the project was designing a physical gatefold vinyl for the game’s soundtrack. I leveraged our sleek, minimalist branding, blending it with retro-inspired layouts and carefully selected font pairings to create a striking, sophisticated design that felt both timeless and contemporary.
For the key art and marketing materials, we adopted a stylistic, painted approach to enhance the game’s historical authenticity, evoking the visual language of the era while adding a rich, artistic depth to the brand.
